थोडक्यात सारांश
Communication is the exchange of ideas, facts, feelings or instructions between two or more persons so that a common understanding is created. In business it is the lifeblood of the organisation: orders, reports, meetings and customer dealings all depend on it. This topic covers the meaning, process (model), objectives and types of business communication.
महत्त्वाचे मुद्दे
- The word comes from Latin "communis" = common. Communication (संप्रेषण) creates common understanding.
- Elements of the process: sender, idea, encoding, message, channel/medium, receiver, decoding, feedback, and noise.
- Communication is complete only when the receiver understands the message and gives feedback.
- Objectives: information, advice, order/instruction, persuasion, motivation, education, warning, raising morale.
- Types by direction: downward (superior to subordinate), upward (subordinate to superior), horizontal/lateral (between equals), diagonal (across levels and departments).
- Types by organisation: formal (official channels, chain of command) and informal (grapevine).
- Types by medium: verbal (oral and written) and non-verbal (body language, gestures, signs, colours).
- Oral communication is quick and allows instant feedback; written communication is permanent and good as legal evidence.
- 7 Cs of effective communication: clarity, completeness, conciseness, concreteness, correctness, courtesy, consideration.
महत्त्वाच्या संज्ञा
- Encoding – converting the idea into words, symbols or signs.
- Decoding – the receiver interpreting the message.
- Channel – the path or medium (letter, phone, email, meeting).
- Feedback – the receiver's response; it closes the loop.
- Noise – any disturbance that distorts the message.
- Grapevine – informal, unofficial communication network.
- Kinesics – study of body movements; proxemics – use of space; paralanguage – tone, pitch, speed of voice.
महत्त्वाची माहिती
| Type | Example | Main merit | Main limit |
|---|---|---|---|
| Downward | Circular from manager | Clear orders | Distortion over many levels |
| Upward | Suggestion box, report | Feedback to top | Fear of seniors |
| Horizontal | Meeting of department heads | Coordination | Can bypass authority |
| Grapevine | Office talk | Very fast | Rumours |
| Oral | Phone call | Instant feedback | No record |
| Written | Letter, email | Permanent record | Slow, costly |
५ महत्त्वाचे प्रश्न
Q1. Define communication.
Communication is the process of transmitting information, ideas or feelings from one person to another so that the receiver understands it in the sense intended by the sender. Keith Davis calls it "the process of passing information and understanding from one person to another".
Q2. What is grapevine communication?
It is the informal channel of communication that spreads through personal relations, ignoring the official chain. It is fast and flexible but may spread rumours and half-truths.
Q3. Explain the process of communication with a diagram.
Outline: draw the model: Sender → Encoding → Message → Channel → Decoding → Receiver → Feedback back to sender, with Noise affecting the channel → explain each element with an example (manager emails a new policy) → conclude that feedback makes it two-way.
Q4. Explain the types of communication on the basis of direction.
Outline: downward (purpose, media like orders and notices, limits) → upward (reports, grievances, suggestions; importance for morale) → horizontal (coordination between departments) → diagonal (speed in emergencies) → small diagram of an organisation chart showing arrows.
Q5. Compare oral and written communication. Which is better for business?
Outline: meaning of each → merits of oral (speed, feedback, personal touch) and limits (no record, misunderstanding) → merits of written (record, legal proof, wide reach, careful drafting) and limits (slow, costly, no instant feedback) → conclusion: both are needed; choose by urgency, distance, record and confidentiality.
परीक्षेसाठी टीप
Draw the communication process diagram in any long answer on communication — it earns marks even in questions on barriers or types.